Case studies

-67% CPL improvment in 45 days
TopTier Plumbing & Rooter is one of the biggest plumbing companies serving the San Bernadino and Riverside area. Before Mickson Growth joined, their previous PPC agency was driving a $560 CPL. With new PPC landing pages and a city based campaign approach, Mickson Growth reduced the CPL to $185 in 45 days!
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-63% CPL improvement in 38 days
Precise Air is one of the biggest HVAC businesses serving the Los Angeles area for over 50 years! Before Mickson Growth came on, they were not tracking their money on Google Ads or GLSA. With a complete new build, including 800 customized PPC landing pages, GBP improvements, and robust conversion tracking, Mickson Growth reduced their overall CPL from $450 to $165 in 38 days!
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+1000% User growth
Stytch received a Series B valued at $1 Billion. At this time, they needed to drive top of funnel user growth to supply their growth API-first technology IAM tool. They did not have a Google Ads account. From the ground up, we grew the user base by 1000% with a $2.4M annual budget.
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2x increase in conversion rate
TeamSense's Google & Bing Ads account was producing a $1,000 CPL and a 1.05% Conversion Rate. Once Mickson Growth analyzed the account, we decided that TeamSense needed landing pages that was tailored to each ICP. With an account restructure, new conversion actions focused on value -- we increased conversion rate by 2x and dropped CPL by 60%!
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8x rOAS in 3 months
West Coast was driving a 1.5x ROAS with a previous PPC agency. When Mickson Growth came on board, we created 500 new PPC landing pages customized to every service and city they operated in. With proper conversion tracking and high converting PPC pages, we scaled their Google Ads account from $10k to $60k per month generating a 8x ROAS!
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233% increase in ROAS
Twist Bioscience was experiencing a challenging time scaling its Google Ads account. Before Mickson Growth was brought board, they were spending $25k/month with a ROAS of 3x. Mickson Growth restructured the entire account with robust conversion tracking focusing on revenue. This led to an increased monthly spend to $350k/month and drove a 10x ROAS!
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